Private Access Page
Sender Symposium Barcelona
Step Into the Working Room Where CRM Strategy Gets Built
A practitioner-led day at La Pedrera for senior CRM and lifecycle operators — plus a limited, fully funded CRM Mini MBA place via this page.
- La Pedrera, Barcelona
- Practitioner-led sessions only
- No vendor decks
Exclusive for the First 12 Registrations via This Page
CRM Mini MBA
Normally priced at £850
The CRM Mini MBA is Gianfranco Cuzziol’s independent programme for professionals who want to move beyond execution and into strategic CRM leadership. It distils over 25 years of hands-on experience across loyalty, personalisation and lifecycle growth into a focused, high-impact curriculum.
This is not CRM-as-a-tool. It is CRM as a growth system: how you design lifecycle architecture, translate customer insight into business outcomes, and earn influence across product, finance and leadership.
If you work client-side, agency-side or tech-side, the course gives you a shared language and a practical set of frameworks you can apply immediately.
- Independent qualification led by Gianfranco Cuzziol
- Strategic CRM and loyalty frameworks
- Lifecycle architecture thinking you can reuse
- Personalisation and relevance methodology
- Confidence to move from execution to strategy
- Built for senior practitioners, not beginners
Why This Matters
Senior CRM and lifecycle roles are changing. The people who advance are not just shipping campaigns — they are designing systems, setting principles, and making the strategic case for customer-led growth.
Sender Symposium gives you the room. The CRM Mini MBA gives you the frameworks. Together, they compound.
- From campaign output to lifecycle architecture
- From platform operator to strategic decision-maker
- From channel thinking to customer systems
- From reporting numbers to shaping direction
- From local wins to repeatable methodology
What You Receive
Sender Symposium Strategic Access Pass
€845 + IVA
- Admission to Sender Symposium Barcelona (24 Apr 2026) at La Pedrera (Casa Milà)
- Participation in all sessions, working groups and curated breakouts
- Curated peer networking with senior CRM and lifecycle operators
- Full catering and refreshments throughout the day
- A room designed for practitioner-led strategy, not pitches
Plus, if you are within the first 12 registrations via this page:
Fully Funded CRM Mini MBA Place (£849 value)
Delivered independently by Gianfranco Cuzziol.
Who This Is For
Designed for senior practitioners who own lifecycle outcomes, including:
- CRM Directors and Heads of CRM shaping retention strategy
- Lifecycle and Retention Leads building journey architecture
- Email and Marketing Automation Leaders operating at scale
- Loyalty and Personalisation Leads driving customer value
- Growth and Marketing Ops leaders aligning teams and tooling
- Agency or consultancy leaders accountable for CRM strategy
Important Notes
- The CRM Mini MBA is delivered independently by Gianfranco Cuzziol, not by Sender Symposium.
- The funded allocation is available only to the first 12 confirmed registrations through this private page.
- Once all 12 allocations are claimed, the page may remain available for standard ticket purchase without the course inclusion.
- Ticket price does not include travel or accommodation.
- If you purchase via a different page, you will not be eligible for this allocation.
Join Gianfranco at La Pedrera
A limited allocation of 12 fully funded CRM Mini MBA places. A practitioner-led day inside one of Barcelona’s most iconic venues. A room designed for senior operators who want better decisions, stronger systems, and sharper strategy.
If you plan to come, use this page and secure your place while the allocation is still open.
- Practitioner-led working room, not a marketing conference.
- Limited CRM Mini MBA allocation via this page.
- La Pedrera, Barcelona — 24 Apr 2026.
Limited to 12 CRM Mini MBA allocations